Towards the end of this year, let's share some interesting data. It's about the top 10 mobile game developers that earned the highest revenue on the "Thai Store" in 2023. These developers offer various mobile games, including free-to-play, paid games, and in-game purchases. Their earnings this past year were exceptional. Let's take a look at who they are
A game developer from Singapore continuously dominating the scene. They have numerous flagship games under their belt like Free Fire, Garena RoV, Call of Duty: Mobile, and more than 50 apps and games. By the end of the third quarter, they made over $51.8 million and had over 224.4 million downloads on the Thai Store.
A game developer from Japan secures the second spot this year. Besides gaming, they've been providing toys and various card games since 1969. Their popular games include eFootball™ 2024, a top-tier football game, and Yu-Gi-Oh! Duel Links, a card game that remains a primary source of revenue.
An Israeli game developer, despite having only 7 games under its wing, rose to the third spot. Their flagship game, Coin Master, has caught the attention of many. Another simultaneous release, Zen Match - Relaxing Puzzle, contributed to revenues reaching $12.3 million in the Thai Store, with a total download count of 2.5 million.
A renowned game developer of pure American nationality, hosting a whopping 86 games. They're behind popular titles like EA SPORTS FC™ MOBILE 24 SOCCER and Plants vs. Zombies™, games with long-standing fame. This year, they earned $10.7 million in revenue and tallied 8 million downloads.
Another American developer offering the game Roblox, an Action & Adventure favorite among Generation Z and Alpha demographics. This year, they generated over $9 million in revenue on the Thai Store and amassed 5 million downloads. Additionally, this company operates on nearly every platform available.
A South Korean game developer widely popular among the Thai audience for a long time, particularly with the RO series. Especially Ragnarok M: Eternal Love, an MMORPG playable on mobile phones, and several other RO series that have been a part of Thai gaming for over a decade. In the past year, they earned up to $8.3 million in revenue and accumulated 1.3 million downloads.
This Japanese developer offers a diverse range of services, including chat and photo editing apps, which constitute the main revenue sources for LINE Corporation. Another significant aspect is their gaming sector, with main games like LINE Let’s Get Rich and LINE Rangers. This year, they earned over $8 million in the Store.
A powerhouse from Europe, specifically Iceland, Playrix primarily specializes in puzzle and mystery-solving games, boasting a portfolio of over 29 games. These games are known for being great time-killers, mentally stimulating, and perfect for casual enjoyment. This year, they managed to earn $6.9 million in revenue and amassed 3.2 million downloads.
A small-scale developer from China might rank 9th in the Thai Store but stands as a strong force in the Chinese Store. They boast globally recognized games like PUBG MOBILE, a top-tier Battle Royale game for the past decade, and GODDESS OF VICTORY: NIKKE, an RPG filled with seductive female characters, a recent addition. This year, they earned around $5-6 million on the Thai Store.
Another developer hailing from Sweden, boasting a total of 42 games. They're best known for the widely popular Candy Crush Saga, a game cherished by all ages and genders, and numerous Puzzle Saga titles. Last year, they earned approximately $5.9 million in revenue on the Thai Store.
From the top 10 game developers with the highest revenue in the Thai store, it's evident that Thais engage with a diverse array of games, contributing significantly to the gaming economy. This is largely due to the prevalence of free-to-play games, which form the majority of money-making games. However, the catch lies within the in-game purchases. Without them, conversations about gaming can feel lacking, as money seems to be the key that unlocks everything.
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