Top 8 Spending Mobile Games

Posted by: eyeyixing

Posted on: 06/05/2026

In an era where the Thai mobile game market has grown exponentially to become a top leader in Southeast Asia, competition among publishers to capture market share is fiercer than ever. We are seeing a clear shift in the rankings of popular games, especially with the arrival of AAA mobile titles that have driven game top-up revenue to record-breaking heights.

Thailand’s Game Spending Statistics. Which Games Rule the Leaderboard?

According to recent game revenue statistics, the behavior of Thai gamers is shifting toward paying for "aesthetics" and "character relationships" rather than just paying to win (Pay-to-Win). Consequently, mobile game top-up revenue in the Gacha and MOBA genres continues to hold the highest market share. On average, Thai gamers are spending over 10% more on mobile games compared to previous years.

Thailand’s Top 8 Games by Spending: Who Dominates the Local Market?

1. Garena RoV (Arena of Valor)

Genre: MOBA (Multiplayer Online Battle Arena)

Gameplay Details: RoV is a 5v5 team-based strategy game where players choose heroes with different roles. such as Tank, Mage, Assassin, or Carry. to destroy the enemy's core. The game emphasizes teamwork, strategic planning, and precise micro-mechanics. Matches are fast-paced, ending within 15-20 minutes, perfectly fitting the lifestyle of Thais who enjoy quick excitement. RoV firmly holds its position at number one. Despite being in service for a long time, it remains the game Thai people top up the most. This is due to localized skin strategies that resonate with Thai culture, such as Thai-themed skins and global anime collaborations. Furthermore, the Valor Pass system consistently drives mobile game top-up revenue every season.

2. Garena Free Fire

Genre: Battle Royale / Survival Shooter

Gameplay Details: A survival shooter where 50 players skydive onto a deserted island to scavenge for weapons and gear. The last survivor wins. Unlike other games, it features a "Character System" where each character has unique supporting skills, along with a "Pet System" that adds an RPG element to the easy-to-understand shooting mechanics. A fan-favorite Battle Royale that generates massive revenue through its fashion system and weapon skins with stat boosts. A major draw for spending is the value of monthly membership packages, considered one of the most popular cost-effective top-up methods. This keeps Free Fire's game revenue statistics soaring among teenagers and young adults.

3. PUBG MOBILE

Genre: Tactical Battle Royale

Gameplay Details: A survival shooter focusing on realistic gun physics and vehicles. 100 players battle across large-scale maps. The gameplay emphasizes stealth, ambushing, and utilizing the terrain for a tactical advantage. It requires high concentration and precise sound-tracking for a high-end, intense experience. Another legendary title with a long-standing share in the Thai mobile game market. PUBG MOBILE focuses its revenue on the Royale Pass and upgradable "Lab Skins" that feature stunning effects. High-spending players constantly anticipate limited-time gacha events, ensuring PUBG is always mentioned when people ask which games Thais spend the most on.

4. Honor of Kings (HoK)

Genre: MOBA (Original Mobile MOBA)

Gameplay Details: The original mobile MOBA with the highest player count globally. While similar to RoV, it offers deeper character lore based on Chinese mythology and history, combined with exquisite artwork and fluid skill combos. It emphasizes balance and hardcore competitive play. The "dark horse" that rapidly climbed to become a top MOBA title in Thailand. With beautiful graphics and unique characters, HoK's top-up revenue has grown exponentially, especially among players looking to collect high-tier skins through attractive top-up promotions offered during its launch phase.

5. Genshin Impact

Genre: Open-world Action RPG

Gameplay Details: Players take on the role of the "Traveler," exploring the vast world of Teyvat to find their lost sibling. The game stands out with its "Elemental System," allowing players to mix elements for devastating combos. It features console-level anime graphics and an open world where you can climb, swim, and glide anywhere.

The master of Open-world RPGs that proves high-quality storytelling and characters can drive massive spending. The Gacha system is the core reason why Thais spend to obtain their favorite "5-star" characters. Many seek cost-effective top-up options through leading third-party platforms to save more than direct in-app purchases.

6. Roblox

Genre: Game Creation Platform / Sandbox

Gameplay Details: Roblox is a platform hosting millions of user-generated games, ranging from Roleplay and Obbies (obstacle courses) to combat games. Players create their own Avatars and explore worlds with friends in a boundless social space.

This creative platform is no longer just for kids but has become a social space for all ages. Roblox’s mobile game top-up revenue comes from "Robux" purchases used for avatar items and "Game Passes" in popular maps, keeping its revenue in Thailand within the Top 8.

7. Honkai: Star Rail

Genre: Turn-based Strategy RPG

Gameplay Details: A turn-based strategy game where players assemble a team of 4 to travel across the galaxy on the Astral Express. It emphasizes skill management and the "Weakness Break" system, paired with cinematic visuals and a deep, engaging storyline. From HoYoverse, this game maintains excellent game revenue statistics. Thanks to its non-rushed yet strategic gameplay and charming characters, Thai collectors are willing to invest heavily in every new patch release.

8. eFootball™ 2026

Genre: Sports / Football Simulation

Gameplay Details: The most realistic football simulation on mobile. Players can build their "Dream Team" by signing world-class players and legends. It uses an engine focused on ball physics and realistic player movement, requiring tactical formation planning and manual control to score. Rounding out the list is the world-class football game beloved by Thai fans. Revenue primarily comes from "Epic" and "Big Time" player cards, essential for climbing the online ranks. In the sports category, eFootball™ 2026 is the definitive answer to which game Thai people top up the most.

Why Do Thai Players Spend So Much and What Drives Them?

Many wonder what drives game revenue statistics in Thailand to such heights. Our analysis highlights three primary factors:

Gacha Systems and "Must-Have" Psychology

Titles like Genshin Impact use Gacha systems paired with deep lore, creating an emotional connection that compels players to pull for characters they love.

Aesthetics and Social Status

In games like RoV or Free Fire, skins represent status. Owning rare, limited skins provides a sense of pride and social standing within the online community.

eSports Incentives

Thailand is a major eSports hub. During major tournaments, publishers release exclusive event-related items, driving top-up revenue from fans who want to support their favorite teams.

How to Check Top-Up History and Popular Payment Channels

Thailand’s payment systems have fully entered the "Frictionless Payment" era, making mobile game top-ups easier than ever:

Mobile Banking & PromptPay

The primary channel due to convenience and zero fees via QR scans from major banks.

Digital Wallets

TrueMoney Wallet and Rabbit LINE Pay remain leaders in offering top-up promotions and cashback for those seeking cost-effective top-ups.

Third-party Platforms

Official top-up websites often offer prices 10-15% cheaper than the App Store or Google Play.

Checking History

Players can easily track spending via their store "Order History" or bank statements to manage their budget.

Future Market Trends for High-Spending Games

The Thai mobile game market is expected to transition into "Hybrid Monetization," focusing on subscription models and rewarded ads to retain free-to-play users. Additionally, "Cross-Platform" gaming will become the new standard, expanding top-up revenue as players pay across devices. Ultimately, the success of top-grossing mobile game companies will be measured by their ability to build strong communities and provide seamless experiences.

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